Now we have so many more social outlets, so many ways to be stalked and bullied. If social media is too much for you to handle, then don’t have a Twitter or Facebook account. Just be yourself. Be who you want to be. – Khloe Kardashian
The power behind social media is that anyone, and I mean ANYONE can use it. Whether you are the famous Khloe Kardashian or the quiet kid who sits in the back of the classroom – you can have a voice online.
Kloe Kardashian
When you think of social media, what comes to mind? Facebook, Pinterest, Twitter?
Jan H. Kietzmann‘s “Social media? Get serious! Understanding the functional building blocks of social media” pinpoints the foundation for social media’s success – IDENTITY! Identify = the extent to which users reveal themselves. What does he mean by “reveal themselves?” (No, this does not mean removing any articles of clothing!)
The revealing of an identity can be identified as giving information regarding your name, age, location, etc… and of course, people can abuse this by creating fake profiles. This makes me think of all the times my parents warned me in middle school to never get on a “chatroom” online… you never know whose on there.
Branching from the core of identity, there are six function blocks of social media: conversations, sharing, presence, relationships, reputation, and groups.
Networking is at the tips of your fingers.
David Dubois’s “Content Strategy is King in Social Media” talks all about how social media accounts’ primary focus is to hook its audience. For instance, Khloe Kardashian’s Facebook promotes episodes of Keeping Up With The Kardashians or her store Dash. It’s all interconnected where if you go on to any of these webpages, there are links that take you directly to their other sites. And like i’ve said before, anyone with access to the internet can do this too… you are basically creating a brand name for yourself – which is why it’s so important what you put out there on the internet!
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